about Linda Macaulay

Linda A Macaulay
Professor of System Design / Manchester Business School
The University of Manchester, Booth Street East, M15 6PB

Research Projects and Funding

Marketing to Design

Duration:3 years (1989 - 92)
Funding body:ICL
Grant value:22,000
Status:Principal investigator
Industrial collaboration:ICL
This funding provided a further opportunity to test USTM in practice with a number of ICL product teams. The products included (a) an ease-of-use front-end to an operating system; (b) a manufacturing products portfolio; (c) a creative graphics package

Manchester Business School | email: info@lindamacaulay.com