about Linda Macaulay

Linda A Macaulay
Professor of System Design / Manchester Business School
The University of Manchester, Booth Street East, M15 6PB
info@lindamacaulay.com

Research Projects and Funding

Internet Usability Project

Duration:One year (1996-1997)
Funding body:Manchester Evening News
Project effort:One person year
Grant value:10,000
Status:Principal Investigator
Industrial collaboration:Manchester Evening News New Media Group
This project explored alternative designs for Internet delivery of the regional sports paper “The Pink”. The aim of the project was to investigate whether the sports pink could be made more attractive to a younger readership and to widen its market appeal.

Manchester Business School | email: info@lindamacaulay.com