Linda A Macaulay
Professor of System Design / Manchester Business School
The University of Manchester, Booth Street East, M15 6PB
info@lindamacaulay.com
   
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Internet Usability Project | ||
| Duration: | One year (1996-1997) | |
| Funding body: | Manchester Evening News | |
| Project effort: | One person year | |
| Grant value: | £10,000 | |
| Status: | Principal Investigator | |
| Industrial collaboration: | Manchester Evening News New Media Group | |
| This project explored alternative designs for Internet delivery of the regional sports paper “The Pink”. The aim of the project was to investigate whether the sports pink could be made more attractive to a younger readership and to widen its market appeal. | ||